Who's gonna need it

This article is intended for clubs and product managers

Как действовать

Определите квалифицированное действие: оплаченный первый визит или участие в программе. Вознаграждение получают обе стороны или только рекомендатель по прозрачным правилам. Система фиксирует источник в CRM, ограничивает саморефералы и показывает срок использования бонуса.

Start with the question you want to answer and the conditions you can't break: time, space, budget, people, the decision you make before you describe the conditions, you have to rework

Start with three checksskillfulness; bonus; deadline.

Signs of a working solution

Pick one metric that the outsider will see: how many participants have reached, how long it took, how much it cost, how many attempts out of ten have turned out. Feeling "better" is not a test

Checkpoints

  • skillfulness
  • bonus
  • deadline
  • accounting
  • restriction

Where results are lost

A big discount on a first visit can attract people with no intention of returning and reduce the value of the main product

What to change under different conditions

Every solution has a different level of applicability, a different level of coverage, a different scale of the event, and as you move the approach, change the way you do it, and keep the goal

Практическое продолжение

Запустите пилот на одном формате и сравните удержание приглашённых игроков с другими каналами.

What's important to remember

Determine the next action, the timeframe, and who's in charge. Plan the next step after the first one has the result

Frequent questions

Which is better: money or playing time

The bonus should be valuable to the participant and economically sustainable for the club; the gaming service is often better at supporting returns

How can we avoid abuse

Through confirmed contacts, payment, restrictions and automatic accounting