The starting point

The material is useful to owners, administrators and marketers of sports clubs

Verification criteria

  • contact
  • source
  • player
  • visitation
  • next

Решение по шагам

Карточка игрока должна хранить контакт, источник, опыт, уровень, интересующие форматы, историю заявок, посещения, отмены и согласия. Сделка ведёт конкретный запрос: первое занятие, группа, турнир или корпоратив. После каждого контакта назначается ответственный и следующая дата действия. Отчёты строятся по воронке, повторным посещениям и выручке по продуктам.

Describe the initial situation with facts, not estimates: what is now, what should change, what should not be done, at which point the choice of method is postponed, otherwise it replaces the task

Start with three checkscontact; source; player.

Testing by practice

A result is achieved if it can be called a number or a testable fact, and it is useful to fix a value before it starts: without a starting point, any change looks like a success

When the approach is not appropriate

The conditions under which the solution worked should be written down with the solution itself, and on a different site, different composition, or larger scale, the test should be repeated

Weaknesses

It is a mistake to create a separate contact for each registration or to keep critical agreements only in the correspondence of the administrator

Что делать дальше

Опишите обязательные поля для пяти основных продуктов и очистите дубли перед автоматизацией.

Outcome

Reduce the plan to one step with a clear deadline and a responsibility, and it only makes sense to scale it up once the first step has produced measurable results

Frequent questions

Do you need a separate CRM for a small club

Yes, if applications come from multiple channels, retention is important. The system may be simple, but unified accounting is necessary

What's not worth keeping

Excess sensitive data without an understandable purpose, timeframe and legal basis