The starting point
The material is useful to owners, administrators and marketers of sports clubs
Verification criteria
- contact
- source
- player
- visitation
- next
Решение по шагам
Карточка игрока должна хранить контакт, источник, опыт, уровень, интересующие форматы, историю заявок, посещения, отмены и согласия. Сделка ведёт конкретный запрос: первое занятие, группа, турнир или корпоратив. После каждого контакта назначается ответственный и следующая дата действия. Отчёты строятся по воронке, повторным посещениям и выручке по продуктам.
Describe the initial situation with facts, not estimates: what is now, what should change, what should not be done, at which point the choice of method is postponed, otherwise it replaces the task
Start with three checkscontact; source; player.
Testing by practice
A result is achieved if it can be called a number or a testable fact, and it is useful to fix a value before it starts: without a starting point, any change looks like a success
When the approach is not appropriate
The conditions under which the solution worked should be written down with the solution itself, and on a different site, different composition, or larger scale, the test should be repeated
Weaknesses
It is a mistake to create a separate contact for each registration or to keep critical agreements only in the correspondence of the administrator
Что делать дальше
Опишите обязательные поля для пяти основных продуктов и очистите дубли перед автоматизацией.
Outcome
Reduce the plan to one step with a clear deadline and a responsibility, and it only makes sense to scale it up once the first step has produced measurable results
Frequent questions
Do you need a separate CRM for a small club
Yes, if applications come from multiple channels, retention is important. The system may be simple, but unified accounting is necessary
What's not worth keeping
Excess sensitive data without an understandable purpose, timeframe and legal basis
