The starting point

The article is intended for administrators, coaches and club leaders

Verification criteria

  • reply
  • qualification
  • slot-in-the-box
  • reminder
  • next-product

Решение по шагам

Воронка начинается с быстрого ответа и короткой квалификации: опыт, цель, время и формат. Затем человек получает конкретное предложение, напоминание, понятную подготовку к визиту и обратную связь после занятия. Следующее предложение зависит от результата: стартовая программа, персональная тренировка или первая клубная игра.

Describe the initial situation with facts, not estimates: what is now, what should change, what should not be done, at which point the choice of method is postponed, otherwise it replaces the task

Start with three checksreply; qualification; slot-in-the-box.

Testing by practice

A result is achieved if it can be called a number or a testable fact, and it is useful to fix a value before it starts: without a starting point, any change looks like a success

When the approach is not appropriate

The conditions under which the solution worked should be written down with the solution itself, and on a different site, different composition, or larger scale, the test should be repeated

Weaknesses

You can not send a beginner the entire schedule without a recommendation or after class wait for him to figure out the formats

Что делать дальше

Настройте автоматическую задачу на контакт в течение суток после первого визита.

Outcome

Reduce the plan to one step with a clear deadline and a responsibility, and it only makes sense to scale it up once the first step has produced measurable results

Frequent questions

Do I have to call every newcomer

Not always, the channel is chosen by the client's preference, but the personal question of the outcome improves the quality of the transition

When do I offer a subscription

Once the appropriate program is understood and the person has had their first successful experience