The starting point

The material is useful to managers, marketers and product managers of the club

Verification criteria

  • date
  • repeat-visit
  • next-product
  • reason
  • cohort report

Решение по шагам

Группируйте игроков по месяцу первого визита и измеряйте возвращение через 7, 30, 60 и 90 дней. Анализируйте переход от знакомства к обучению, от обучения к игре и от игры к турниру. Причины ухода собирайте через короткий опрос и комментарии администраторов.

Describe the initial situation with facts, not estimates: what is now, what should change, what should not be done, at which point the choice of method is postponed, otherwise it replaces the task

Start with three checksdate; repeat-visit; next-product.

Testing by practice

A result is achieved if it can be called a number or a testable fact, and it is useful to fix a value before it starts: without a starting point, any change looks like a success

When the approach is not appropriate

The conditions under which the solution worked should be written down with the solution itself, and on a different site, different composition, or larger scale, the test should be repeated

Weaknesses

The average share of repeat visits hides the differences between newcomers, tournaments and corporate guests

Что делать дальше

Выберите одну когорту новичков и вручную разберите путь каждого человека.

Outcome

Reduce the plan to one step with a clear deadline and a responsibility, and it only makes sense to scale it up once the first step has produced measurable results

Frequent questions

What do you mean, a return

The definition depends on the product, but should be uniform: repayment, visit or participation in a specific format

Which period to choose

Several checkpoints are better than one because the frequency of play varies between segments