Match practice
We're the one who trains, Open Play and So the model is built around the actual behavior of the players, not just around the area of the object.
Club launch
Launch pickleball: First the demand and the economy, then the construction
We help site owners, investors and sports operators understand how many courts you need, what products you sell on them and how to recruit the first sustainable groups
Six stages of launch
- 01
Checking demand
We look at the audience, the competition, the accessibility and the use cases of the site, and before the capital investment, you can run a temporary court or a series of test events
- 02
Counting the economy
We collect a model by court hours: rent or CAPEX, staff, inventory, average check, load, seasonality and breakeven point.
- 03
Collecting food
Determine what the site sells: Intro, Starter, training, Open Play, leagues, tournaments, corporate parties, rentals and club packages.
- 04
Designing the operation
Schedule, seat limits, waiting list, cancellation rules, coaches and administrator roles, inventory storage and court maintenance
- 05
Connect sales and data
We set up the website, forms, CRM and analytics to track inquiries and available attribution data.
- 06
Launch and adjust
We pilot, we watch conversions, downloads and revisits, and then we change the schedule, the prices and the product matrix based on actual data
What the client receives
- Short concept of the site and target audience
- Calculation of the number of courts and available court time
- Court-hour economics and loading scenarios
- Product matrix and price logic
- schedule
- staff model and team roles
- record, payment, cancellation and waiting list
- stock-buying
- CRM and digital-loop
- Startup, tournament and B2B sales calendar
- setup KPI first week of work
What the recommendations are based on
Infrastructure
We worked with temporary and permanent courts: from markings and grids to the launch of a regular program after installation
Sales
We know that a new sport doesn't fill the schedule itself, and you need Intro, events, direct sales to start, CRM and repeat.
Data, not guesses
We make decisions on scheduling, prices and product mix based on actual utilization, conversion and repeat visits, not on broad market forecasts.
Samara: a pilot to test demand
In the Samara region, together with a local partner, we ran a two-day pilot on three courts: a short Try Pickleball introduction, a two-day beginner program, practice for future local coaches and a tournament. More than 50 people took part over the two days.
Роль PROpickleball — спортивная программа, тренеры, инвентарь, распределение по кортам и турнирная логика; площадку, регистрацию и локальное продвижение обеспечивал партнёр. Это подтверждённая проверка спроса — первый из шести этапов выше, а не готовый экономический результат постоянного объекта: годовую загрузку и окупаемость такой пилот не измеряет и не заменяет.
Full case analysis and what we deliberately do not claim from its results →
When a pilot is useful
If the demand is not yet proven, it is cheaper to first hold several Intro sessions, Open Play or The pilot shows how many people actually make it to the court, how many people come back, and what hours they buy, and it's more useful than an abstract forecast of demand.
If you are still choosing a club model and want to understand the process before contacting us, the steps are explained in the guide “How to launch a pickleball club”.
For whom
- Tennis and Padel Clubs That You Want to Add pickleball club;
- sports centers and fitness operators
- Developers, hotels and country projects
- owners of halls and open areas
- Investors who value a particular pickleball.
Separate launch services
Launch and control pickleball
Market research pickleball
Evaluation of demand, audience, competitors, prices, sites and scenarios of project development in the selected geography
DetailsLaunch and control pickleballLocation analysis for pickleball
Assessing availability, population, transportation, competitors, daytime flow and potential area of attraction
DetailsLaunch and control pickleballConcept pickleball
Positioning, audiences, product system, courts, client areas and the facility usage model
DetailsLaunch and control pickleballBusiness plan pickleball
A model of revenue, expenses, investments, loads, teams and risk scenarios for running a club
DetailsLaunch and control pickleballInvestment presentation pickleball
Project structure, market, product, team, economy, risks and investor request in an understandable document
DetailsLaunch and control pickleballClub launch roadmap
Plan from facility decision to opening: design, procurement, team, products, sales and test run
DetailsLaunch and control pickleballProduct matrix pickleball
Product matrix development service: segments, format line, schedule, prices, resources, economy and pilot plan
DetailsLaunch and control pickleballPrices and tariffs pickleball
Calculation of prices by cost, load, segment, product and competitive environment
DetailsLaunch and control pickleballSchedule and capacity of the club
Calculation of courts, coaches, streams and maximum number of sales per time window
DetailsLaunch and control pickleballOperational standards pickleball
Rules for opening shifts, recording, payment, meeting, inventory, games, cancellations and closing
DetailsLaunch and control pickleballTeam selection pickleball
Role profiles, candidate funnel, coaches, administrators, presenters and operations manager evaluation
DetailsLaunch and control pickleballCRM and reservations for pickleball
Designing customer paths, cards, schedules, pay, cancellations, sources and repeat sales
DetailsLaunch and control pickleballLaunch of sales pickleball
Pre-sales, lead forms, scripts, affiliate channels, opening and first cycles of repeat sales
DetailsLaunch and control pickleballMarketing pickleball
Positioning, segments, content, local promotion, partnerships and pre-payment measurement
DetailsLaunch and control pickleballCommunity management pickleball
Group rules, announcements, public lists, levels, feedback, ambassadors and player retention
DetailsLaunch and control pickleballOperations management pickleball
Managing schedule, team, products, sales, quality and financial performance according to a consistent model
DetailsLaunch and control pickleballFranchise or licence pickleball
Preparation of the replicating model: brand, standards, products, training, launch and quality control of partners
DetailsLaunch and control pickleballAudit of an active pickleball
Analyze products, downloads, prices, schedules, team, service, CRM, marketing and financial logic
DetailsWhat it takes to make the first calculation
At the first stage, there is enough initial data that affect the scope and format of the work
- city, address and site parameters
- Project stage and available budget
- scheduled number of courts and hours of operation
- Target audience, competitors and current sales channels
If some of the information is not yet available, we will separately indicate the assumptions and what needs to be checked before the decision is approved
Timing and cost
Diagnostics start with the input data and the interviews, and then we agree on the steps: demand check, financial model, products, operation, pilot and launch, and the calendar depends on the readiness of the facility and the team
Costs are tied to stages and outcomes, not to an abstract consultation package, and before we start, we'll figure out what calculations, regulations, settings and practical sessions are all in
Frequent questions
Do I need to build permanent courts right away
If demand is not confirmed, the temporary court and the pilot series will provide data on conversions, downloads and revisits
Can I add pickleball junction?
Yes, if the schedule, coverage, markup and free zones allow you to combine formats, and if you consider the operating and financial model with current customers in mind, we can do this
Do you guarantee financial results
No. The model shows assumptions, scenarios and sensitivity to load and price, the decision to invest is left to the customer, and the actual performance is checked by the pilot
Check the project before the investment
Send the city, the square, the number of proposed courts, the current infrastructure and the project stage