The starting point

The material is intended for clubs and active community members

Verification criteria

  • role
  • criteria
  • teaching
  • reward
  • collaboration

Решение по шагам

Определите задачи: встреча новичков, помощь на событиях, контент или представительство на турнирах. Зафиксируйте критерии выбора, срок, преимущества, правила бренда и раскрытие сотрудничества. Амбассадор получает обучение и координатора, а результат оценивается по качеству, а не только количеству публикаций.

Describe the initial situation with facts, not estimates: what is now, what should change, what should not be done, at which point the choice of method is postponed, otherwise it replaces the task

Start with three checksrole; criteria; teaching.

Testing by practice

A result is achieved if it can be called a number or a testable fact, and it is useful to fix a value before it starts: without a starting point, any change looks like a success

When the approach is not appropriate

The conditions under which the solution worked should be written down with the solution itself, and on a different site, different composition, or larger scale, the test should be repeated

Weaknesses

You cannot choose a person based on his rating or number of subscribers if his behavior is contrary to the culture of the club

Что делать дальше

Запустите трёхмесячный пилот с небольшой группой и конкретными задачами.

Outcome

Reduce the plan to one step with a clear deadline and a responsibility, and it only makes sense to scale it up once the first step has produced measurable results

Frequent questions

Do I have to pay the ambassador

The form of reward depends on the scope of the tasks, but the exchange should be transparent and proportionate

Can the Ambassador advertise other clubs

This is defined by agreement and should not restrict the individual more than is necessary for a particular role