PPA Tour Asia in Ho Chi Minh City combines professional tournament, mass game and banking service

Vietnam gets second leg of tour in one season

The MB Ho Chi Minh City Open, which will be held at the New Sports Club in City Park in The Global City, is the second PPA Tour Asia event in Vietnam in 2026, after the April round in Hanoi, and is important as a signal of sustainable demand: the country is not used as a one-off point on the international calendar, but as a market with multiple events, local partners and a private audience

The professional prize fund is 70 thousands of dollars, and the winners can get 500 score-point PPA. In just over three weeks of registration, the organizers said more than 500 participants 20 The program combines professional and amateur divisions, so the international tour simultaneously works as an elite competition and a mass product for the local community.

Professionals and amateurs share the same infrastructure

All 16 competition courts are aligned with PPA Tour Asia standards, including the Championship Court, Grandstand Court and 14 standard venues, fully closed on top and additionally protected from rain, and for Ho Chi Minh City, the humid climate is not a decorative improvement, but protection of schedules, broadcasts, ticket revenues and commitments to participants

The simultaneous work of professional and amateur programs improves the efficiency of the object: the strongest players create spectacle and media interest, and amateur categories give a large number of registrations and direct participation of the local audience. The beginner sees the path within the same system: from familiarity with the game and the first open category to the ranking tournament without changing the sports ecosystem

Free Entry and Premium Tickets Work Together

The organizers divided the product by engagement level. Grandstand Court, standard courts and Pickletown Festival Zone are available for free. The Central Court operates on a ticket model: the usual categories are complemented by VIP and VVIP. So the person can come without a high threshold, see the game and partner activities, and the most interested viewer buys the best view, comfort and additional services

Premium tickets include official tournament products and access to the VIP Lounge.The most expensive MB Central VVIP category offers seats in the central sideline next to the court, a gift kit with a racket and sports backpack, as well as a separate hospitality.The tournament monetizes not only the right of entry but also proximity to players, status, convenience and limited access

Pickletown turns tournament into city festival

Pickletown Festival Village returns from the April Hanoi stage, complementing matches with product testing, partner activities, communication, meals and familiarity with the game pickleball. This zone increases the average time of stay and allows you to include in the event a person who is not yet ready to buy a ticket to the central court or register for the tournament.

For a commercial model, this means multiple independent funnels: one visitor becomes a spectator, another leaves contact after a trial session, a third tests a racket, a fourth uses a banking privilege. The organizer receives data and sales not from one cashier, but from a combination of check-in, tickets, hospitality, sponsorship activations and future club services

MB Bank uses sport as part of customer experience

MB is a title partner and links the tournament to its own customer service program, with priority access to tickets, court seats, separate hospitality zones and special activities for the bank’s audience, and this is the fourth leg of the tour in Vietnam, supported by MB as a title partner, according to PPA Tour Asia

This partnership goes beyond the logo, the bank gets a reason to communicate with customers, a material privilege within the loyalty program and a space for face-to-face meetings, the tournament gets funding, the trust of a large brand and a sales channel through the partner's customer base pickleball, where sports activities are closely linked to communication and urban lifestyle.

Asia is building a linked international calendar

The Ho Chi Minh stage is located between tournaments in Singapore and Shenzhen.The official PPA calendar shows the sequence of events in different Asian markets, rather than a set of unrelated exhibition matches: Players accumulate points, brands plan regional campaigns, and host cities get an understandable place in the season

For the amateur participant, a sports tourism market is emerging: a trip includes check-in, accommodation, meals, attending professional matches and exploring the city; for tour operators, hotels and restaurants, it is an additional stream; for a tour, it is a way to expand revenue beyond direct sports payments; and the repeatability of the calendar allows you to sell such trips in advance

What elements are available to the Russian organizer

A Russian event doesn't need an international prize pool to use the same architecture: four to six courts combine the strongest, amateur categories, corporate cup, short classes for beginners, inventory testing and guest area. It is important to divide in advance free admission, participation in competitions, paid seats and premium hospitality

The partner should sell the action, not the banner area. The bank can give customers early registration and a closed master class, the manufacturer a test area and prize pool, the developer a space and a family program. For each package, measurable results are set: registrations, visits, contacts, product tests, content and re-entries

Why it is important for development pickleball Russia

• The event shows how to simultaneously serve professionals, amateurs, beginners, viewers and VIP guests without mixing promises
• Indoor infrastructure and weather reserve protect the schedule, revenue and reputation of the organizer – this is critical for the Russian open season
• The title partner can use the pickleball as a customer service and loyalty program, not just an advertising medium.

Conclusions for PROpickleball, clubs and investors

• PROpickleball It is worth packing the city format Open & Festival with a tournament, trial classes, racket testing and a separate zone of partners.
• The club needs a multi-level ticket product: free acquaintance, standard participation, the best seats and corporate hospitality
• It is important for investors to evaluate not only the loading of courts, but also the revenue from events, partnerships, hospitality and sports tourism

Commercial next step

Prepare a proposal PROpickleball Open & Festival in three partner packages: the title partner of the event, the partner of the center court and the partner of the beginner zone, with a separate cost of the corporate lodge and the client tournament.

Sources and fact-checking

• PPA Tour Asia Announces MB Ho Chi Minh City Open 2026 — Official details of participants, prize fund, rating points, courts, tickets, Pickletown and partnership with MB
• PPA Tour Asia - Tournament page — Official dates and stage status in the tour calendar
• PPA Tour – International calendar 2026 — The position of Ho Chi Minh City and Shenzhen in the general PPA calendar

The material includes only the information confirmed by the listed sources, estimates and recommendations for the Russian market are separated from facts about foreign events

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