Who's gonna need it
The material is useful for organizers, sites and educational partners who distribute costs and revenues
Как действовать
Разделите вклад сторон на денежный и натуральный: перелёты, гонорар, проживание, аренда, перевод, маркетинг, платёжные комиссии, страховка и работа команды. Постройте сценарии при минимальном, базовом и полном наборе участников. До распределения прибыли зафиксируйте, какие расходы возмещаются и кто несёт риск недобора.
Start with the question you want to answer and the conditions you can't break: time, space, budget, people, the decision you make before you describe the conditions, you have to rework
Start with three checksfull-estimate; break-even; set-up.
Signs of a working solution
Pick one metric that the outsider will see: how many participants have reached, how long it took, how much it cost, how many attempts out of ten have turned out. Feeling "better" is not a test
Checkpoints
- full-estimate
- break-even
- set-up
- returns
- distribution
Where results are lost
You can't value a partnership's contribution just by the public rental price, but it's important to consider the actual cost of the partnership and the opportunity cost of the resource
What to change under different conditions
Every solution has a different level of applicability, a different level of coverage, a different scale of the event, and as you move the approach, change the way you do it, and keep the goal
Практическое продолжение
Сделайте редактируемую финансовую модель и заранее согласуйте, что происходит при переносе или недоборе группы.
What's important to remember
Determine the next action, the timeframe, and who's in charge. Plan the next step after the first one has the result
Frequent questions
How to divide profits between partners
There is no one rule. First, you need to agree on the recognized costs, risks, contributions to sales and accountability for the outcome
Should the price of the first pilot be reduced
It is possible if the discount is funded consciously and the pilot collects data, feedback and demand evidence for the next run
