The task of the material
The material is useful to owners, managers and partners of sports grounds
Рабочий порядок
Для каждого продукта определите единицу: участник, группа, корт-час или событие. Затем посчитайте цену, загрузку, оплату тренера, аренду, инвентарь, комиссии, маркетинг и административное время. Сравнивайте вклад на корт-час и повторные покупки, а не только абсолютную выручку.
First, formulate a task in one sentence, then list the resources available, the constraints, and the expected outcome, and then choose the tool after that, not because it's familiar or popular
Start with three checksunit; price; variable costs.
What to check
- unit
- price
- variable costs
- margin
- loading
How to evaluate the outcome
The result must be observable: time, number of participants, load, cost, series of precise actions or confirmed status. The overall impression is useful, but does not replace the initial and final value
Typical errors
The mistake is to consider a free court as a zero cost or to ignore the founder’s labor and cancellation
Limitations of decision
Private experiences cannot be automatically transferred to another venue, audience, or scale: Save the goal and change the way you do it if you have fewer resources or higher cost of error
Следующий шаг
Соберите базовый, пессимистичный и оптимистичный сценарий для каждого основного продукта.
A brief conclusion
Set one next step, the one responsible and the deadline. After you do that, compare the fact to the plan. Only then add new complexity or zoom in
Frequent questions
What is the indicator to compare between products
Marginal income per court hour, taking into account the load and labor costs of the team
Should marketing be taken into account
Yes, at least the cost of attracting and the share of repeat customers on the product
