The task of the material

The material is useful to owners, managers and partners of sports grounds

Рабочий порядок

Для каждого продукта определите единицу: участник, группа, корт-час или событие. Затем посчитайте цену, загрузку, оплату тренера, аренду, инвентарь, комиссии, маркетинг и административное время. Сравнивайте вклад на корт-час и повторные покупки, а не только абсолютную выручку.

First, formulate a task in one sentence, then list the resources available, the constraints, and the expected outcome, and then choose the tool after that, not because it's familiar or popular

Start with three checksunit; price; variable costs.

What to check

  • unit
  • price
  • variable costs
  • margin
  • loading

How to evaluate the outcome

The result must be observable: time, number of participants, load, cost, series of precise actions or confirmed status. The overall impression is useful, but does not replace the initial and final value

Typical errors

The mistake is to consider a free court as a zero cost or to ignore the founder’s labor and cancellation

Limitations of decision

Private experiences cannot be automatically transferred to another venue, audience, or scale: Save the goal and change the way you do it if you have fewer resources or higher cost of error

Следующий шаг

Соберите базовый, пессимистичный и оптимистичный сценарий для каждого основного продукта.

A brief conclusion

Set one next step, the one responsible and the deadline. After you do that, compare the fact to the plan. Only then add new complexity or zoom in

Frequent questions

What is the indicator to compare between products

Marginal income per court hour, taking into account the load and labor costs of the team

Should marketing be taken into account

Yes, at least the cost of attracting and the share of repeat customers on the product