The task of the material

The material is useful for administrators, marketers and trainers responsible for converting the first visit into a re-participation

Рабочий порядок

Путь состоит из семи этапов: поиск информации, выбор формата, регистрация, подготовка, первый опыт, рекомендация следующего шага и повторный визит. На каждом этапе есть свой риск. Непонятный сайт снижает заявку, сложная регистрация — оплату, отсутствие напоминания — явку, неподходящая группа — удовлетворённость, а отсутствие конкретной следующей даты — повтор. CRM должна фиксировать не только контакт, но и опыт, уровень, предпочтения и последний предложенный формат.

First, formulate a task in one sentence, then list the resources available, the constraints, and the expected outcome, and then choose the tool after that, not because it's familiar or popular

Start with three checkspage; location-time; preparation.

What to check

  • page
  • location-time
  • preparation
  • coaching
  • specific proposal of the next slot

How to evaluate the outcome

The result must be observable: time, number of participants, load, cost, series of precise actions or confirmed status. The overall impression is useful, but does not replace the initial and final value

Typical errors

It's not efficient to send the same email, and the newcomer, the tournament player, and the corporate customer need different steps, and another mistake is to think of the lack of response as a failure without finding out why

Limitations of decision

Private experiences cannot be automatically transferred to another venue, audience, or scale: Save the goal and change the way you do it if you have fewer resources or higher cost of error

Следующий шаг

Проверьте последние двадцать первых визитов и классифицируйте, сколько людей получили подходящее продолжение в течение семи дней.

A brief conclusion

Set one next step, the one responsible and the deadline. After you do that, compare the fact to the plan. Only then add new complexity or zoom in

Frequent questions

When do I propose the next game

It is better to be on the court or on the same day as the participant understands his level and remembers the impressions

Do I have to call every newcomer

The channel is chosen with the consent of the client, but the personal recommendation should be specific, not mass