Product matrix of the club pickleball club

The starting point

The article is intended for managers of clubs and venues who want to collect a clear line and calculate the load of coaches and courts

Verification criteria

• one of the main tasks of the product
• limit of participants
• court-boarding
• understandable price and composition
• Next Product in the Customer Path

Решение по шагам

Базовую матрицу удобно делить по задачам. «Начать» — пробное занятие и стартовый курс. «Развиваться» — персональные, парные и мини-групповые тренировки. «Играть» — Open Play, клубная игра, игровая тренировка. «Соревноваться» — рейтинговые встречи и турниры. «Провести событие» — корпоратив, день рождения, школа или выездная программа. Для каждого продукта фиксируются длительность, число людей, требуемые корты, работа команды и ограничения.

Describe the initial situation with facts, not estimates: what is now, what should change, what should not be done, at which point the choice of method is postponed, otherwise it replaces the task

Start with three checksone of the main tasks of the product; limit of participants; court-boarding.

Testing by practice

A result is achieved if it can be called a number or a testable fact, and it is useful to fix a value before it starts: without a starting point, any change looks like a success

When the approach is not appropriate

The conditions under which the solution worked should be written down with the solution itself, and on a different site, different composition, or larger scale, the test should be repeated

Weaknesses

The mistake is to label the same things as different products, which confuses the client and complicates the operations Open Play: Training and play time expectations vary.

Что делать дальше

Оставьте в публичной матрице только форматы, которые команда реально может проводить стабильно. Эксперименты запускайте как ограниченный пилот с отдельной оценкой.

Outcome

Reduce the plan to one step with a clear deadline and a responsibility, and it only makes sense to scale it up once the first step has produced measurable results

Frequent questions