Who's gonna need it

The material is useful to investors, sports facility operators, journalists and new players who want to understand the economics and social logic of the discipline

Как действовать

Первый фактор — относительно быстрый первый розыгрыш: новичок может начать обмениваться мячом раньше, чем освоит сложную технику. Второй — парный формат и плотное общение. Третий — компактный корт, который проще встроить в существующую инфраструктуру. Четвёртый — широкий диапазон интенсивности: от спокойной рекреационной игры до серьёзного турнира. Пятый — наблюдаемость: игру легко показать на фестивале, во дворе, школе или клубе. Вместе эти свойства ускоряют распространение, но не отменяют необходимость качественного оператора.

Start with the question you want to answer and the conditions you can't break: time, space, budget, people, the decision you make before you describe the conditions, you have to rework

Start with three checksfirst-product; regular games after dating; adaptation of existing sites.

Signs of a working solution

Pick one metric that the outsider will see: how many participants have reached, how long it took, how much it cost, how many attempts out of ten have turned out. Feeling "better" is not a test

Checkpoints

  • first-product
  • regular games after dating
  • adaptation of existing sites
  • target-separation
  • Visible local leaders and events

Where results are lost

It is a mistake to transfer foreign growth to the Russian market without taking into account low recognition, climate and shortage of permanent courts, and it is equally dangerous to assume that the simplicity of the rules automatically creates demand: the audience still needs to explain the name, format and difference from tennis and padella

What to change under different conditions

Every solution has a different level of applicability, a different level of coverage, a different scale of the event, and as you move the approach, change the way you do it, and keep the goal

Практическое продолжение

При запуске нового города измеряйте не число людей на первом фестивале, а путь от демонстрации к повторной игре в течение следующих четырёх недель.

What's important to remember

Determine the next action, the timeframe, and who's in charge. Plan the next step after the first one has the result

Frequent questions

pickleball It only grows among older people?

No. The older audience is important, but the game also evolves through families, youth, corporate events and competitive formats

Is it enough to build courts

No. Without training, timetables and community management, infrastructure can remain underutilized