What is the problem of choice

The article is useful for entrepreneurs and investors who evaluate the lease or construction of the facility

Как сравнивать варианты

Локацию анализируют по нескольким временным зонам: жители рядом, сотрудники днём, транспорт вечером и семейный поток в выходные. Затем проверяют реальную доступность кортов, парковку, общественный транспорт, раздевалки, хранение, свет и соседей. Конкуренты важны не только как угроза: они показывают привычку аудитории платить за ракеточные виды спорта. Финансовая модель должна учитывать конкретные часы, а не среднее число кортов на бумаге.

First, describe the conditions: hall or street, coverage, player level, frequency of use, storage and budget. Then compare the characteristics. The product card without the test does not show usability and cost of ownership

Start with three checksjourney-time; primetime; parking and entrance conditions.

Pre-purchase check

  • journey-time
  • primetime
  • parking and entrance conditions
  • seasonality
  • noise and event restrictions

Signs of a suitable solution

The right option solves the original problem without permanent exceptions: for the player it is important to control and comfort of the hand; for the club - safety, resource, maintenance and speed of preparation of the court

Choice mistakes

The mistake is to rely only on the population within a radius, which is the day and evening flows, income, sports habits and transportation, and you should not sign a long lease before the test period if the discipline is little known in the area

When you need another option

There is no saving on safety: check the stability of the grid, the condition of the coverage, the markings and the free space. Tournament admission is confirmed by an official list, not by the seller's statement

Что проверить вживую

Проведите четыре недели пилота с разными слотами и рекламными каналами. Сравните стоимость привлечения, явку и повторные посещения по времени суток.

Solutions without unnecessary costs

Before purchasing, test two or three options in the same conditions. For the club, conduct the pilot on the same site and calculate the consumption, storage and time of staff

Frequent questions

Which is more important: the center or the residential area

It depends on the product. Corporate events tend to be more accessible, regular family groups tend to be more close to home

Do I need to research mobile data

For a large investment, it is useful, but pilot sales and actual downloading remain a must