The task of the material

The material is intended for organizers and commercial partners

Рабочий порядок

Опишите участников и зрителей, задачи бренда, доступные точки контакта, контент, тестирование продукции и права на площадке. Сформируйте несколько пакетов и отдельную смету активации. После турнира передайте подтверждённые показатели, материалы и выводы.

First, formulate a task in one sentence, then list the resources available, the constraints, and the expected outcome, and then choose the tool after that, not because it's familiar or popular

Start with three checksclassroom; rights; activation.

What to check

  • classroom
  • rights
  • activation
  • mediaplane
  • report

How to evaluate the outcome

The result must be observable: time, number of participants, load, cost, series of precise actions or confirmed status. The overall impression is useful, but does not replace the initial and final value

Typical errors

You cannot promise unconfirmed coverage or value prizes at retail prices as cash funding

Limitations of decision

Private experiences cannot be automatically transferred to another venue, audience, or scale: Save the goal and change the way you do it if you have fewer resources or higher cost of error

Следующий шаг

Подготовьте одностраничное предложение под конкретную задачу бренда.

A brief conclusion

Set one next step, the one responsible and the deadline. After you do that, compare the fact to the plan. Only then add new complexity or zoom in

Frequent questions

When do you start looking

Before the public announcement, when you can build a partner in the product and communication

Do you need a title partner

Not always. A few category partners can give you more value and less dependency